Consider working with an AI chatbot company that offers a turnkey solution to integrate a chatbot with your website. This means that brands that use chatbots need to make sure they’re very advanced. They don’t want a canned response that isn’t related to the question they asked. Getting Started With AIĬonsumers expect AI chatbots to have humanlike answers. It would have to have thousands-or even tens of thousands-of employees. Think about a large enterprise without a chatbot, it would likely need a lot of employees to handle the amount of customer service requests it gets on its website. Having a chatbot limits the number of employees companies have to have on the customer service side of the business. Cutting CostsĪside from customer satisfaction, the reason a lot of brands invest in AI customer service is to trim and consolidate costs. By cutting wait times, you can increase efficiency, consumer satisfaction and brand loyalty quite a bit. With an automated chatbot, they can go online and within seconds get an answer to their question. Consumers can be on hold for hours to address an important issue with a bank or a phone provider. Everyone knows how frustrating it is to wait to talk to a support representative on the phone. There are still going to be traditional consumers who want to speak to a human on the phone, but for the most part, people are accepting chatbots due to their efficiency. They’re a great resource for consumers looking to get more details about a product, such as color variation, sizing or any other detail that may help them through the journey.Įventually, I think most digital marketing is going to involve AI-especially for mid- to large-scale e-commerce and direct-to-consumer companies. Chatbots can also be effective in the consideration phase.
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